PROFESSIONAL SALE OF
JEWELRY WITH
DIAMONDS

WHAT YOU WILL FIND OUT:

The main tools for selling diamond jewelry.

Everything you need to know about diamonds to sell them easily. Properties, characteristics, myths, international certificates.

How to start a conversation, identify client needs, deal with objections, close a deal.

Synthetic diamonds, identification on tags and certificates

FOR WHOM

4

FOR SALES-
CONSULTANTS

3

FOR GOODS
SPECIALISTS

5

SALES
DEPARTMENT HEADS

6

FOR OWNERS

LECTURERS:

SHEVCHENKO SERGEY

Owner of Zbird Jewelry company. Certified gemologist and jeweler production technologist. Experience in the jewelry industry for over 15 years, participation in international and regional exhibitions.

7

ILYA REINISH

Expert number 1 in the field of sales in the CIS. Managing partner and director of the sales department at LABA, more than 10 years in sales, organizing sales departments in top Ukrainian companies.

8

ZUBAREV SERGEY

Chief Specialist of the Diamond Examination Department, Employee of the State Gemological Center of Ukraine since 2003. Appraisal and examination of diamonds and polished diamonds.

WORKSHOPS TOPICS

9.30 - 10.00

REGISTRATION

10.00 - 11.45

SHEVCHENKO SERGEY

EXPERTISE IN JEWELRY WITH DIAMONDS.

11.45 - 12.00

COFFEE BREAK

12.00 - 13.45

ILYA REINISH

TIME TO SELL

13.45 - 14.30

DINNER

14.30 - 15.30

ZUBAREV SERGEY

LABORATORY DIAMONDS – WHAT DOES IT MEAN

Workshop: Professional Selling Diamond Jewelry

Do you consider yourself a professional diamond jewelry seller? Pause… before answering the question unambiguously. After all, not all representatives of trade in the field of elite jewelry with precious stones fully appreciate their own real (and not contrived!) Skill in the field of sales. We are not saying that you are not a "pro". We ask - do you use the basic techniques that allow you to profitably complete a transaction between a seller and a buyer of diamond jewelry? Luxury goods are special in every sense of the word. And therefore, it requires not a simple, but a special approach, which is based on knowledge, experience, and expertise.

Diamond jewelry pro seller - what does that really mean?

A modern specialist in sales of jewelry with stones of the highest category is not only an excellent communicator. Rather, he is like a next-generation player using hard facts, knowledge, skills, and customer behavior. A Specialized Sales Engineer has:

  • a special database (exact characteristics of a product, brand, assortment, quality ...),
  • analytical thinking,
  • organization,
  • care,
  • patience,
  • the art of ignoring the negative, irritability of the client,
  • the ability to solve complex problems that allow you to better understand the client,
  • the ability to tactfully answer questions (in a huge number!),
  • skill to inspire trust through clear, qualified answers.

Let's be honest: not all of the above qualities can be purchased. Although, for a purposeful person, nothing is impossible. The aspirant sooner or later reaches the goal and gets the expected result. However, now, we offer assistance in another aspect, namely: providing a unique opportunity to become a professional seller of diamond jewelry, using valuable information from a practitioner with 17 years of experience. Impressive?

Yes, Sergey Shevchenko, the founder of the ZBIRD jewelry company, is the owner and technologist (expert gemologist) of the jewelry business, acting under the slogan “So that everyone in Ukraine can afford jewelry with diamonds!”. Having been in business since 2003, he passed his thorny path, having studied the "pitfalls" of a difficult but interesting trade direction. Today he is an expert in the jewelry industry not only in Ukraine but also in other countries. And it is this successful person who offers you his help in the study of high profile sales of diamond jewelry.

How can you become familiar with the basic techniques of effective sales?

Take part in a workshop that opens the gates to the mysterious world of diamonds and their gorgeous beauty! The positive atmosphere and exclusive knowledge of Sergey Shevchenko, based on practical work, knowledge, facts, will not only allow you to acquire the necessary knowledge for professional sales but also allow you to become an expert in the sale of diamond jewelry. Understand: can I actually complete a deal with an elite product so that both the buyer and I have only positive feelings?

Such main questions will be revealed at the seminar:

  • The main factors influencing the purchase of luxury goods:
    • Brand name,
    • Range,
    • Product quality,
    • Service.
  • Classification of diamonds.
  • System 4 C, including data on:
  • Additional characteristics of diamonds
  • Certificates for diamonds international and Ukrainian
  • Synthetic diamonds
  • How to answer client questions
  • Myths about diamonds

After completing the seminar, you will note for yourself the commandments of a practicing jewelry expert, thanks to which you will be able to sell luxury jewelry with diamonds confidently, comfortably not only for the buyer but also for yourself. Remember: people feel not only knowledge but also shyness, confusion. The precious time spent in the workshop will help get rid of them. And even a novice seller will be able to move much easier from a simple seller to a professional jewelry trade representative who can complete a transaction at a high level.

In order to become an expert in jewelry sales, register for the next workshop.

 

2500 UAH

Seminar cost

ALL ZBIRD PARTNERS ARE FAVORABLE

contact your manager for details.

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